Tuesday, May 13, 2008

8 Ways To Advertise, Promote & Market Your Business For Free


8 Ways To Advertise, Promote & Market Your Business For Free
Copyright by Michelle Cobbs

We all are looking for ways to advertise, market and promote our businesses cost effectively. I have come up with 8 ways to do just that all for free. In fact most of these methods can be set up from the comfort of your own home.

What could be better, your clients are coming to you but you are not jumping at the chance, when you should let them know what you do. I'm sure you have heard of all of these, you may be using a few of them if not all. They are not new, nor are they some sort of secret.

1. If you work outside of the home as many of us do as well as running a home business, you can post your business cards, post cards or flyers on your company bulletin board where company news and events are displayed. Before doing this, be sure to check with your HR department first.

2. Are you involved in any school Fund Raisers, you can use this to also let others know of your home business. Before handing out your orders make sure you insert your information about your business, name, email and website so they can get more information.

3. Most of us have answering machines or voice mail, what could be a better way to market your business than to have a brief message as part of your greeting. With your website address or email address so that caller's can learn more about your business. Add a little twist to your greeting by changing it once a week. This is a great way to promote all promotions and specials you are running.

4. You can cover a lot of ground handing out flyers, post cards or what ever you want from the comfort of your home. This one is easy, its summer time so many of you are having barbeques with friends and family. Make sure everyone knows what you are doing, how you can be reached everything. At the end you will give out your flyers, post cards or business cards; the goal is for no one to leave without this

information.

5. With online banking taking over many of you may not be able to use this tip to its full potential. Inserting your business card in all out going mail, this is what utility companies do every month. We all have electric and Cable or Satellite TV why not follow there lead. Start stuffing today...

6. If you have children in school, this is a good idea. You can promote you business at PTA meetings, and Parent Teacher Conferences. This is a great time to not only meet, greet and network with other moms.

7. Post ads, flyers and cards on bulletin boards at the supermarkets, community centers, and local businesses. Many businesses have a jar or box that you can put your cards in when you visit. Check your local area for a Staples or OfficeMax store I have seen different promotions when they are offering businesses a chance to win prizes all you have to do is leave your card.

8. Tell everyone you know what you are doing, ask him or her to tell others. Networking is a powerful form of marketing. Call your friends and family ask them what they are doing while you tell them what you are doing. Work together; promote each other as long as you are not doing the same thing. If you are why not join forces, Joint Ventures are hot online who said you couldnt do them offline as well.

In conclusion, this is a partial list of what you can do to market, promote and advertise your business. Each of these can work for online and offline businesses. This is an on going process, you too can come up with many more ways to get you business out to the public.

2 comments:

Sarah Q. said...

Interesting post. I want to run a business soon, so I'll keep this post in mind. Becoming, what I hope, an entrepreneur is somewhat new to me, so I can use all the help and advice I can get! I know it'll be tough. Lately I've been thinking about the idea of buying a business instead of starting from scratch. I'm not sure what I should go for. Franchise? Home-based? I don't know. Do you have any suggestions or advice? Thanks!

Eliza Silva said...

@Sarah - Never give up, but don't keep at it if your heart isn't it. That's my advice. It's definitely hard right now, but with enough determination you can still be accomplished. Also, don't forget due diligence! That being said, if you're looking to buy a business, then it's best to know what's even available in your area. There's this site called BizTrader.com, which is this online global marketplace where you can buy or sell a business. If you want, you can even invest in a business. I also suggest checking out any small business groups in your area. They should also know the ins and outs of conducting business where you live, or plan on doing business. Good luck!